How to Increase the Google Map Ranking For Your Business

Researches show that these days more than 90% of individuals look for nearby businesses online. It is no brainer that almost all of the businesses would like to have an online presence. Internet presence perks up your popularity in the industry. A successful SEO campaign can drag it up a couple of indents. A great SEO technique ought to be a mixture of both on-page SEO and off-page SEO procedures. We might focus on one of the most imperative off-page SEO variables, Google My Business. This figure makes you utilize the Google maps and Google maps listing more than anything else. Subsequently, we might see how to perk up your Google Maps ranking.

Google My Business:

As of now, you are aware of the fact that having your presence on the Google My Business is really very much important as per the perspective of people trying to search your business. Making your presence on Google My Business is not at all difficult. Anyone can do this easily. All you need to do is to follow the below-mentioned tasks one by one. Also, there are no conditions or requirements or eligibility required for any business to make it presence on the Google My Business, any business can have their profile on the Google My Business.

1. Open the official Google My Business website.
   
2. Now, fill up a form available on the website. This form will require some basic information about your business.
   
3. After you are done with filling up the form, the system will do a verification check. In this check, it will just confirm that your business is real and is actually located at the address as what you have provided in the form.
   
4. Now, you will get a code that you need to enter to verify your identity. You will get the code either on the mobile number that you have provided in the form or on the email address you have given.
   
5. Now, your Google My Business page is ready.

Now, since your Google My Business page is ready, you need to improve its Google My Business ranking. The following mentioned steps can help you out with this issue as well.

1. The main objective of yours is to make your business among the top rankings on the search engine ranking page and do that, you need to help Google in knowing your business. If Google has complete knowledge about your business, it will increase its ranking, which ultimately increases the chances of being searched by the people. Therefore, it is highly required that you provide information like – the address, the correct name, telephone numbers, alternate phone numbers, etc, regarding your business. This information is called as NAP information in this industry. It is also recommended that you provide your business hours and days on your listings. This helps people know that what day you are open and at what time? Google My Business also has the facility to add information about the working hours of your business and also about your off days.
   
2. Your Google My Business page also has a review option, where people can give their comments and reviews about your business. If you are providing good customer service than obviously, you will get good customer reviews. Ask your customers to rate you and give their valuable review on your Google My Business page, as this will help other customers to know about your services.
   
3. After the initial listing of your Google My Business is done, they will provide you with an option, where you need to choose the primary category or industry for your business. It is a very important step, as your business listing will be based on this category. So it is highly recommended to choose the right and proper category for your business. Actually, most of the people don’t know but you can add up to 5 more categories. Utilize this option, but wisely. Choose the primary category of your business first and then use the other 5 options to choose the related SEO keywords like the area name or the name of the city, where you have your business.
   
4. Obviously you want the customers to reach you and customers want to find out that how your services are and this can be done only when the customers can trace you and reach to you. For helping your customers out with the driving directions, you can embed a Google maps listing on your website. This Google map will give them the shortest and proper driving directions and will also tell the expected time of travel. Embedding a Google map on your website is really a very easy job.
   
5. Using the local SEO friendly keywords is really very much required, as this can enable a search engine to classify your website and your business. Don’t provide much superfluous information as this can lead to the confusion among the search engine bots. Using long keywords can also help you as this leads to more specific search.
   
6. Always try to use the local contact numbers, as this can increase your local SEO rankings. Using local telephone number like – landline numbers gives Google a signal that you have legal contact information. On the other hand, many people prefer a toll-free number which either starts with 800 or with 877. Google consider such toll free numbers as spam, and this can decrease your SEO rankings.
   
7. Pictures can do magic. Using as many pictures in your Google My Business page as you can is going to help you a lot. Firstly this will help the customers in finding your location and secondly it will also attract more customers. As most of the people get attracted towards the beautiful photographs. Also adding photos will help the customer in understanding a few things like – the services provided by you, the location of your business, the environment, etc. All in all, this is not only going to improve your SEO page rankings but also going to help customers to know you better.

Thus, get benefit of Google Maps Listing to increase your business presence over internet.