Most Appreciated Content Marketing Techniques Eligible in 2017

As we are heading towards 2017, you might find many things to be around you, that what would be the next that the Google search will come up. But no matter, whether there is any algorithmic change or any new update, one thing can become better, but cannot change altogether and that is Content and its importance. Here are some of the content marketing trends which is predicted to see huge appreciation in coming years.

Use of More Graphics, Visuals, Infographics & Videos: As it is proved that user tend to get more interactive with the content which is visually appealing than just plain content. This makes this area to get explore more for better business opportunities. This popularity of visual content is not going to decline ever.


Build a Content Team: In a survey, it is stated that most of the marketers find the content creation as a biggest challenge, to introduce new topics for content creation. To avoid this problem and to stay at par of the content marketing, build a team which has an ability to extract out some good content ideas.

Connect with the Influencers: A major portion of market made their purchase decision after they get some recommendation from a friend or relative and/or from the expert of that domain. That’s why it become very crucial to have a significant connection with the influencers in your business domain.

Plan to Tap the leads into sales funnel: Creating content to engage with the user is a one thing, but if you are not using it as a promotional strategy and making efforts to create a rapport with the potential client in more focused way, then you are losing a huge market share. Content marketing is the best way you can use to drive your leads into the sales funnel and help them to make a purchase decision and thus increasing your sales and overall ROI.

How to Create an Effective content marketing plan?

The biggest mistakes that business owners and even professional do, is that they directly get involve in creating content without a proper strategy. Making a proper and even sometime flexible content marketing plan is the first thing to do, if you want your strategy to really work for you as you expected. Ways to make an effective content marketing plan, designed by Best SEO Company Melbourne:
  1. Understand Who You Are Marketing to
  2. Set Goals and Benchmarks to Determine Future Campaign Success
  3. A Comprehensive Review of Past Efforts
  4. Plan a Content Marketing Calendar with Dates and Deadlines
  5. Develop Content Ideas that Align with Sales Goals.
Though all the above things are not a game of novice, you need to hire the expert to handle your content market strategy. It makes the process much easier and more targeted, when working with the Platinum SEO Services experts, which is one of the Best SEO Company Melbourne.
Location: Melbourne VIC 3004, Australia

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