Modern Strategies of SEO in Perth That Help Improve Your Rankings
Now-a-days improving ranking is not as
easy as it seems. Competition among businesses has grown beyond imagination. Also,
search ranking algorithms have become smarter. Many techniques have now become
gray or black hat. Some comes in the form of Google penalty. Here are few
techniques which can be used to improve rankings:
1.
Guest
posts
Guest posts are
on a boom these days. Guest posts easily get back links. It is usually a
500-words post. These are important because they do not expect any kind of
value to be derived from their blog. They usually for the backlink they get
against writing the post. It can turn helpful for SEO in many indirect ways. They
can easily propagate on social media hence getting your website more views
& traffic.
2.
Infographics
As we all know
images or charts appeal more than text. They can really be a powerful weapon
for getting backlinks. Aa simple trick here is to use embed code. It can be
done through various softwares available. This code is used by the people who
are going to use your infographic. When they are using your infographic they
are you can ask them to add your URL. After this you will automatically get
backlink. To advertise it more, add a description of 75 or so words and when
needed your info graphic will be used. Do
not put your infographics on dead sites. If you want some extra, go and do some
researches on the websites which are providing infographics like you and search
for its customers, go there and sell you product.
3.
Personal
blogs of the CEO & other employees
Ask you
colleagues & CEO to write the blog for you. The informally written &
simplistic blog tends to gather more attention. Readers feel more connected. By sharing some
personal interests they are indirectly getting more traffic for the company. Your
colleagues can write blog focusing on different angles during any product
development. This will develop a better understanding of the topic in your
readers. You never know which of your blogs will help some person in trouble. These blogs can be handled in either of the 2
ways: a multi voice blog- posts as combined company’s post or individual section’s
post. Other can be every person in the
company owning a blog and giving its links to company’s blog.
4.
Giving
interviews
CEOs, CXOs &
your colleagues can really be a good subject for interview. Explore different
sides of the product by simply interviewing these people. There no other way
for branding in such perfect way. Just ask the questions which a buyer/viewer
will be thinking. You have to fit in their boots. These interviews can allow
the viewers/customers to know about company, their policies, new launches,
initiatives, updates, work culture. This will make user feel emotionally
connected to your brand. Do not forget to add links to all the interviews you
done.
Conclusion
Rankings can be improved simply by
taking care of few points and planned strategies. Backlinks are the best
weapons which can be used to boom your rankings. It must be used wisely. These
efficient SEO strategies are finely utilized in Perth to get much assistance.
